With the NHL's salary cap rising to almost double what it originally was, teams are looking for new ways to create revenue's. Having tapped out nearly every other avenue of monetary gain, some of the more prominent organizations like the Toronto Maple Leafs and Chicago Blackhawks amongst others, have sold sponsorship spots on their practice jerseys. Well the Sens are the latest, rocking a Bell patch on their practice jerseys, as modeled by Alfie above.
I'm not quite sure what the argument is in the Puck Daddy piece. Is anyone really against this? Does the average fan ever even see a practice? The patch is small and as long as it's not on the real jersey then who cares in my opinion. But you're crazy if you don't think that ads on the real jerseys is coming in the next decade. For now, a small market team like Ottawa has to take the money and run.
Thoughts?